My 'Not-So-Personal' Blog

Facebook finally has provided the option of accessing the site using the HTTPs protocol. This is the HTTP Secure protocol which should amp up the security considerably. HTTPs gives the regular HTTP protocols the protection of the SSL protocol which should give it an added layer of encryption and also forces the checking of a valid web certificate.

Do note however that some features on Facebook still don’t support the HTTPs protocol and will not do so for some time. It just comes down to a fair trade-off between security and convenience. You decide.

Shera - CWG 2010 Mascot

Common Wealth Games 2010 (Shera)

Common Wealth Games or CWG as they have been popularly called has become a source of unfortunate embarrassment to India. What went wrong with CWG 2010? Sure we have blamed Suresh Kalmadi and Lalit Bhanot, but there is more to this matter than just the superficial blame game. Before we blame these people, we ought to think about what we could have done and why we didn’t do it. Not preventing a tragedy like this is as bad as being the perpetrator of it all.

We have listened to the half-assed comments made by people like Sheila Dikshit and Lalit Bhanot about how everything was under control and about how we ought not to compare these facilities to those in Melbourne because ‘our standards’ of cleanliness are different from those outside this country. Sheila Dikshit went on to accuse the media and the people of the country that they are not supporting the country when it needs that the most. Well, to be honest, she didn’t leave us a whole lot to support but she has a point there. What have we done apart from dissing our people over their inefficiencies.

We love passing the buck. Thats the one thing everyone in India does with amazing skill. I recall people like Chetan Bhagat blogging and predicting the doom of these games. Sure he did predict everything that eventually happened. Nostradamus would be proud of him. But what else has he done? What have we, the people who read his blog, done? The trending topics in the twitterverse were jokes on the CWG well before any of these disasters came to fore. I think we should get off our seats and go and contribute in any manner possible. Reviews of the site and comments would have helped months back. Citizen evaluation groups have their own value.

The next time India bids to host any such event, let us go out there and help out. Let the government know that their citizens will rip their bullshit apart if they try to cheat the public. The days of the ignorant common man are over. Its time for the government to get its act together and act responsibly. We will be watching.

Did you hear? Mark Zuckerberg, or Zuck, as he is popularly called, is donating $100 mils to the Newark public school system. This massive donation will be the first of many such donations made by the foundation intended to improve U.S. education. The Newark public school system, considered by many to be among the worst school systems, stands to gain a lot from Zuck’s charity.

Speculation is rife that this is a premeditated move to have it coincide with the release of the movie ‘The Social Network’ that is considered to be loosely based on the life of Mark Zuckerberg and talks in great detail about his tiff with erstwhile partner, Eduardo Saverin. This movie does not portray Zuck in a very good light and this move could possibly be meant to counter it.

However, these rumors are exactly just that.. rumors! Zuck’s contribution is in the line of other wealthy philanthropists and should hopefully be seen for what is really represents. Lets just take it at face value and not try to read to much in to it. Three cheers to Zuck!

I found this on Paloma Contrera’s blog, La Dolce Vita. It was brilliant and I felt I had to share this.

You are perfect the way you are. God doesn’t make mistakes. Revel in your own glory and bask in the unique place you have been given in this universe.

Facebook Attracting Indian Companies

As the Indian populace increasingly starts using social media such as Facebook and Twitter, Indian companies are moving on to the social media scene to engage and communicate with this audience. I came across a visual study done by Iffort Consulting that examined the Facebook usage of 25 brands across verticals. And these are not just top brands; These are the smaller players who have found a level playing field.

These brands are engaging their audiences in very innovative ways. They’ve used applications, polls, quizzes and so many more innovative ways. Youth oriented brands tend to dominate the social scene in India. This is the case considering the prevalent demographic in India. Bigger brands tend to have an online presence as a part of their online policy but the extent of interaction is minimal. A lot of these pages have a lot of people who have ‘liked’ those pages but don’t have anything to do after that.

Surprisingly, the most active brand was the Delhi Traffic Police with 12.8 wall posts by site admins each day.

Facebook’s growth in India has been nothing short of staggering. The current estimates put the number of Facebookers in India at 12 million – small change for a nation of a billion. However, each day more and more people in India are creating their online profiles on Facebook and it will soon become the source of the greatest number of Facebook users. India has a huge populace who speak fluent English. This gives online marketers a huge user base to tap in to and engage. The marketing efforts by Indian companies have been similar to their US counterparts but we can expect India-specific benchmarks and best practices in the not-so-distant future!

The election machines in Ohio were malfunctioning because the software of the machine was in conflict with the anti-virus. While this reeks of bad administration, I wonder why there was an anti-virus in the first place.

Do you use social media for business? If you do, you have a very important question to answer. How does social media work for you? Is it better for retention, or is it better for acquisition? This is a very pertinent question because this helps you determine if using social media makes good sense. The pie chart shown below is the breakup of the objectives of social media as listed by the social media managers in the US market. I’ve considered the US market primarily because a bulk of social media work is happening in the US markets and its going to be a while before it starts to get big in countries like India.

This shows that brand awareness is on the minds of most social media managers. It does make sound sense too. The retentive value of what people see while using social media makes this a most excellent medium for promoting their products. As a smaller company, the main concern should be to check if the long term benefits of a social media campaign can match up to your current and short term goals.

Most analysis services state plainly that marketers around the world are using social media primarily to increase brand awareness and maintain the brand’s reputation. I reckon that customer acquisition is the most important goal of smaller companies and that social media should be directed in that direction. Larger companies that are active on social media tend to overshadow these smaller companies. But there is hope. A smart social media plan can help your reach audiences that the larger businesses are missing out on. Trust me on this… theres a place for everybody under the sun. Define your niche and play it up and its social media #FTW!

– Image sourced from http://www.eMarketer.com

Sudha Murthy

I got this letter from a friend today and I thought it was worth sharing. It is said that for one to truly become great, one must stand with the people, and not above them. J.R.D Tata was a man with a great vision, and he gave back a lot more than he earned. His efforts saw India grow in to the economy it is today.

In her own words…

“It was probably the April of 1974. Bangalore was getting warm and gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies’ hostel. Other girls were pursuing research in different departments of Science. I was looking forward to going abroad to complete a doctorate in computer science. I had been offered scholarships from Universities in the US… I had not thought of taking up a job in India.

One day, while on the way to my hostel from our lecture-hall complex, I saw an advertisement on the notice board. It was a standard job-requirement notice from the famous automobile company Telco (now Tata Motors)… It stated that the company required young, bright engineers, hardworking and with an excellent academic background, etc.

At the bottom was a small line: ‘Lady Candidates need not apply.’ I read it and was very upset. For the first time in my life I was up against gender discrimination.

Though I was not keen on taking up the job, I saw it as a challenge. I had done extremely well in academics, better than most of my male peers… Little did I know then that in real life academic excellence is not enough to be successful?

After reading the notice I went fuming to my room. I decided to inform the topmost person in Telco’s management about the injustice the company was perpetrating. I got a postcard and started to write, but there was a problem: I did not know who headed Telco. I thought it must be one of the Tatas. I knew JRD Tata was the head of the Tata Group; I had seen his pictures in newspapers (actually, Sumant Moolgaokar was the company’s chairman then) I took the card, addressed it to JRD and started writing.

To this day I remember clearly what I wrote. ‘The great Tatas have always been pioneers. They are the people who started the basic infrastructure industries in India, such as iron and steel, chemicals, textiles and locomotives they have cared for higher education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender.’

I posted the letter and forgot about it. Less than 10 days later, I received a telegram stating that I had to appear for an interview at Telco’s Pune facility at the company’s expense. I was taken aback by the telegram. My hostel mate told me that I should use the opportunity to go to Pune free of cost and buy them the famous Pune saris for cheap! I collected Rs30 each from everyone who wanted a sari. When I look back, I feel like laughing at the reasons for my going, but back then they seemed good enough to make the trip.

It was my first visit to Pune and I immediately fell in love with the city. To this day it remains dear to me. I feel as much at home in Pune as I do in Hubli, my hometown. The place changed my life in so many ways. As directed, I went to Telco’s Pimpri office for the interview.

There were six people on the panel and I realized then that this was serious business. ‘This is the girl who wrote to JRD,’ I heard somebody whisper as soon as I entered the room. By then I knew for sure that I would not get the job. The realization abolished all fear from my mind, so I was rather cool while the interview was being conducted.

Even before the interview started, I reckoned the panel was biased, so I told them, rather impolitely, ‘I hope this is only a technical interview.’ They were taken aback by my rudeness, and even today I am ashamed about my attitude. The panel asked me technical questions and I answered all of them.

Then an elderly gentleman with an affectionate voice told me, ‘Do you know why we said lady candidates need not apply? The reason is that we have never employed any ladies on the shop floor. This is not a co-ed college; this is a factory. When it comes to academics, you are a first ranker throughout. We appreciate that, but people like you should work in research laboratories.

I was a young girl from small-town Hubli. My world had been a limited place. I did not know the ways of large corporate houses and their difficulties, so I answered, ‘But you must start somewhere, otherwise no woman will ever be able to work in your factories.’ Finally, after a long interview, I was told I had been successful. So this was what the future had in store for me. Never had I thought I would take up a job in Pune. I met a shy young man from Karnataka there, we became good friends and we got married.

It was only after joining Telco that I realized who JRD was: the uncrowned king of Indian industry. Now I was scared, but I did not get to meet him till I was transferred to Bombay. One day I had to show some reports to Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on the first floor of Bombay House (the Tata headquarters) when JRD walked in. That was the first time I saw ‘appro JRD’. Appro means ‘our’ in Gujarati. This was the affectionate term by which people at Bombay House called him. I was feeling very nervous, remembering my postcard episode. SM introduced me nicely, ‘Jeh (that’s what his close associates called him), this young woman is an engineer and that too a postgraduate.

She is the first woman to work on the Telco shop floor.’ JRD looked at me. I was praying he would not ask me any questions about my interview (or the postcard that preceded it). Thankfully, he didn’t. Instead, he remarked. ‘It is nice that girls are getting into engineering in our country. By the way, what is your name?’ ‘When I joined Telco I was Sudha Kulkarni, Sir,’ I replied. ‘Now I am Sudha Murthy.’ He smiled and kindly smile and started a discussion with SM. As for me, I almost ran out of the room.

After that I used to see JRD on and off. He was the Tata Group chairman and I was merely an engineer. There was nothing that we had in common. I was in awe of him. One day I was waiting for Murthy, my husband, to pick me up after office hours. To my surprise I saw JRD standing next to me. I did not know how to react. Yet again I started worrying about that postcard. Looking back, I realize JRD had forgotten about it. It must have been a small incident for him, but not so for me.

‘Young lady, why are you here?’ he asked. ‘Office time is over.’ I said, ‘Sir, I’m waiting for my husband to come and pick me up.’ JRD said, ‘It is getting dark and there’s no one in the corridor. I’ll wait with you till your husband comes.’ I was quite used to waiting for Murthy, but having JRD waiting alongside made me extremely uncomfortable. I was nervous. Out of the corner of my eye I looked at him. He wore a simple white pant and shirt. He was old, yet his face was glowing. There wasn’t any air of superiority about him. I was thinking, ‘Look at this person. He is a chairman, a well-respected man in our country and he is waiting for the sake of an ordinary employee.’ Then I saw Murthy and I rushed out. JRD called and said, ‘Young lady, tell your husband never to make his wife wait again.’

In 1982 I had to resign from my job at Telco. I was reluctant to go, but I really did not have a choice. I was coming down the steps of Bombay House after wrapping up my final settlement when I saw JRD coming up. He was absorbed in thought. I wanted to say goodbye to him, so I stopped. He saw me and paused.

Gently, he said, ‘So what are you doing, Mrs. Kulkarni?’ (That was the way he always addressed me.) ‘Sir, I am leaving Telco.’

‘Where are you going?’ he asked. ‘Pune, Sir. My husband is starting a company called Infosys and I’m shifting to Pune.’

‘Oh! And what will you do when you are successful.’

‘Sir, I don’t know whether we will be successful.’ ‘Never start with diffidence,’ he advised me. ‘Always start with confidence. When you are successful you must give back to society. Society gives us so much; we must reciprocate. Wish you all the best.’

Then JRD continued walking up the stairs. I stood there for what seemed like a millennium. That was the last time I saw him alive. Many years later I met Ratan Tata in the same Bombay House, occupying the chair JRD once did. I told him of my many sweet memories of working with Telco. Later, he wrote to me, ‘It was nice hearing about Jeh from you. The sad part is that he’s not alive to see you today.’

I consider JRD a great man because, despite being an extremely busy person, he valued one postcard written by a young girl seeking justice. He must have received thousands of letters everyday. He could have thrown mine away, but he didn’t do that. He respected the intentions of that unknown girl, who had neither influence nor money, and gave her an opportunity in his company. He did not merely give her a job; he changed her life and mindset forever.

Close to 50 per cent of the students in today’s engineering colleges are girls. And there are women on the shop floor in many industry segments. I see these changes and I think of JRD. If at all time stops and asks me what I want from life, I would say I wish JRD were alive today to see how the company we started has grown. He would have enjoyed it wholeheartedly.

My love and respect for the House of Tata remains undiminished by the passage of time. I always looked up to JRD. I saw him as a role model for his simplicity, his generosity, his kindness and the care he took of his employees. Those blue eyes always reminded me of the sky; they had the same vastness and magnificence.”

(Sudha Murthy is a widely published writer and chairperson of the Infosys Foundation involved in a number of social development initiatives. Narayana Murthy, her husband, is the chairman of Infosys.)

Article sourced from: Lasting Legacies (Tata Review- Special Commemorative Issue 2004), brought out by the house of Tatas to commemorate the 100th birth anniversary of JRD Tata on July 29, 2004 .

I caught up with an old schoolmate of mine at this lovely restaurant on Road No. 12, Banjara Hills. We loved the ambiance of the place. It had decorated walls on which there was a running stream of water and was airy enough to let the sunlight in. We had the Hakka Chilli Chicken.. yeah I know its an Italian restaurant. This seemed like an awesome dish. And luckily enough, it was. The chicken wasn’t too spicy and was just well marinated. Definitely worth a try.

The appetizer was great. We had the ‘Angelo’ pizza for the main course. It was a pizza with diced chicken, olives, scallops and grilled onion.  It was amazing! I loved the service there. It was exceptionally good and deserves a mention. I hope to go back there again someday and try the other delicacies.

May 2024
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Aj Gupta

Blogger, tweeter, traveler, passionate activist, a foodie, and a wanderer in search for answers. I cant settle down not because I'm lost, its just that I don't believe its time to go home yet.